Your Personal Information
When you purchase something from our online store, as part of the buying and selling process, we collect the personal information that you give us: such as your name, address and email address. We use this information to process orders, arrange delivery and verify payments. We treat all your personal information as strictly confidential. This information
is stored within a secure and protected database.
Your Payment Information
We do not store credit or debit card information. These details are simply passed securely to be authorised by your bank. We use internet security technology to ensure that it is safe for you to shop with us and standard encryption technology scrambles your personal data when you give it to us. This process is known as Secure Sockets Layer (SSL) and makes sure your
transaction is protected.
Your User Information
When you browse our website, we also receive information about where you have come from on the internet and how you are accessing our website – for example part of your IP address, geographical location, the pages you visit and your browser type. We make sure that this information is not personally identifiable, and use it to learn about shopper behaviour and to improve our website and services so that you have a better shopping experience. We may also use this information to create look a like audiences so that we can advertise via third party platforms and reach new potential customers that we think may like our product. This is always to abroad group and never a single, specific user.
Information for Marketing
Basic personal details, including your name and email address, are also requested when you sign up in order to receive our email notifications. Your email is used to send you updates about when we launch, special offers and just generally how we make “not drinking” fun! Marketing and promotions may also be sent to you based on your shopping history; such as relevant cocktail recipes that you can make based on the product that you have bought. We only ever segment customer data to provide relevant and enhanced marketing messages. We keep identifiable personal data for a minimum of one year, and will remove from our database if a customer is no longer opening emails or engaging with the Caleño brand, product or marketing emails.
From time to time, we may also advertise on Facebook or Instagram. The adverts we create on these platforms are never directed at a specific, identifiable individual but are shown to groups of people according to interests, shopping behaviours or on-Facebook activity. You can
update your social media privacy settings within those social platforms in order to further limit any marketing you may be seeing. All information about our customers that we use for marketing purposes is stored securely
inline with the latest UK data protection and consumer legislation. This also ensures that you can easily change your preferences or execute your data rights at any time. If you would like to amend or remove your data from our server, please contact in[email protected]