Do you live and breathe brand marketing?
Our team want to hear from you!

Brand Marketing Director

ROLE OVERVIEW

Reporting to: Founder (& MD)

Location: UK home based (mobile with the ability to spend time at our Bristol head office)

Salary Package: Competitive, with travel allowance, bonus and pension.

Role Mission: Caleño exists to help create more moments of joy in people’s lives. We seek to look at the bigger picture and the smallest moments that thread together to create, a brighter, bolder and more vibrant way of living. Over the next 12 months we plan to double down on our mission to become the UK’s favourite non-alcoholic spirit. We’re looking for a highly experienced and ambitious individual to drive that mission – unlocking greater levels of consumer trial, growing brand affinity/endorsement, building our consumer tribes and developing exceptional levels of service and a strong company culture. The right person for this role is passionate about growing brands that people love and shares a deeper affinity with You’ll especially love brands that are founder led, drive a clear purpose, and hold global ambitions


WHAT IS YOUR PURPOSE WITHIN CALEÑO?

  • Translating our mission to bring ‘more moments of joy’ in people’s live into strategic brand and marketing plans (including partnerships, trial, endorsements, service and availability) –whilst avoiding any dilution of our brand message as we scale our business.
  • Building out our campaigns, launches and day-to-day brand marketing communications to ensure we become “the nation’s favourite”. You will work closely with the team and partners to deliver best-in-class activity across our existing channels and look to expand the brand into new channels and media.
  • Consolidating our tone of voice and identity system into clear, simple guidelines for team and creative partners, whilst maintaining exceptional execution standards across all channels.
  • Driving E-commerce and digital excellence –building out a network of experts, providing strategic direction and creative ideas. A particular focus required on D2C and Amazon.
  • Distilling down our annual brand and marketing plans into clear objectives and directions for all functions of our business (Operations & Customer Service, Finance…) and closely aligning sales and marketing strategies.
  • Be our consumer champion and integrate the brand into relevant tribes and communities –growing a strong following of Caleñita/o’s with great brand affinity.
  • Ensuring our tone of voice, message and strategy have the ability to transcend internationally as we scale our business into new markets.
  • Managing our internal marketing team and scaling our resources by developing the perfect mix of agency and freelance partners (including PR, E-Commerce, creative) and ensuring excellent creative and strategic execution of our yearly campaigns and content plans, supported by clear KPI’s.
  • Managing total brand and marketing budgets. Tracking and reporting on key brand health metrics.
  • Leading our ‘founder-led strategy’ as well as building outindustry advocacy and brand leadership for Caleño.
  • Supporting our founder on building a joyful company culture which transcends externally as well as internally.

THE PERFECT COCKTAIL OF INGREDIENTS

There’s an art to balancing the perfect cocktail.

A Dash of Creativity

  • Incredibly innovative, creative, curious and entrepreneurial, with plenty of energy, enthusiasm and a keenness to keep on learning.
  • A natural positive outlook. Incredibly proactive, with a creative and curious mind.
  • You will need to be creative and understand how creativity can build and deliver brands. You’ve done this before and understand the role of different channels and approaches.

Pouring in Passion

  • A deep passion for brands, how they are built and how they grow.
  • Excellent at developing relationships, strong partnerships and getting the best out of people.
  • Always striving to develop a deeper understanding of consumers and broader cultures.
  • Passionate about your work and the team around you. Always striving to go “Above & Beyond”.
  • Honest, with integrity. Possesses a strong work ethic, and is willing to get stuck into a task, no matter how large or small.

A Sprinkle of Mastery

  • Highly experienced in growing world-class brands, with a brilliant track record including within start-up/founder-led environments.
  • Savvy about understanding new media, digital landscapes and leveraging the opportunities they bring.
  • Solid knowledge of budgets, brand measurement and analytical approach.
  • Excellent organisational skills with a sharp attention to detail.
  • Remains calm under pressure.

Are you a master of Finance & Operations looking for a new adventure? Our team wants to hear from you!

Head of Finance & Operations

ROLE OVERVIEW

Reporting to: Founder (& MD)

Location: UK home based (mobile with the ability to spend time at our Bristol head office)

Salary Package: Competitive, with travel allowance, bonus and pension.

Role Mission: Build and manage Caleño’s Finance and Operations functions to ensure we have a framework for future success as the business ambitiously scales over the next few years. The role will require a hands-on approach with the end goal of ensuring transparency and accountability across our organisation. Additionally, ensure that Caleño is the ‘most positive’ non-alcoholic spirit brand to buy from which includes; the ‘most joyful’, the ‘most convenient’ and the ‘most responsive’.


What is your purpose within Caleño?

  • Leadership of the entire finance and operations function
  • Provide sound strategic financial and operational guidance across all areas of the business.
  • Building risk-managed financial forecasts that reflect business strategy and can support forecasted sales whilst effectively managing cash.
  • Ensure the business has accurate, timely and insightful information to be able to make informed decisions
  • Introduce robust financial and operational processes to drive the business forward. Constantly review costs across the business to increase efficiency and profitability
  • Partner and get the best out of our team (founder, commercial, marketing, operations). Manage key external stakeholders and investment partners
  • Everything else that comes with working in a start-up environment

the perfect cocktail of ingredients

  • Honest with integrity
  • Audit trained and ACA Qualified
  • Essential to have experience working on auditing manufacturing companies
  • Evidence of budget control and commercial awareness
  • Working knowledge of Xero (accounts) and Unleashed (inventory system) would be advantageous
  • High levels of emotional intelligence. Able to build credibility through the organisation as an effective and trusted business partner
  • Prepared to challenge the status quo in order to seek Operational & Financial Control efficiencies. Able to navigate resistance and to see through plans
  • Natural positive outlook with a curious mind
  • Passionate
  • Demonstrable experience in managing people, with coaching and leadership qualities that will help grow and develop a small team
  • Delivers exceptional results – goes “Above & Beyond”
  • Excellent organisational skills
  • Sharp attention to detail
  • Adept at handling new information, and channelling decisions to the appropriate stakeholders and providing opinions to arrive at the best business decision
  • Strong analytic skills, with the ability to balance this with a pragmatic style, to engage with all stakeholders
  • Possesses a strong work ethic, and is willing to get stuck into a task, no matter how large or small
  • Remains calm under pressure

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